Monday, August 19, 2013

Free Cat Hat- Great Promotion Idea!

Promotional Items only work when the end user uses them. 

This was a great promo...throw away your old cap which advertised a competitor, you get a free cap.

It's a win win- for CAT, they are getting an advertising product placement. Everyone who gets one of these caps is a cap wearer- as exhibited by the trash bin. They love a new cap!

Not only does this further solidify and enhance the CAT logo marketing program, but also takes away from competitors.  

The advertiser and end user are happy!